A brand identity you can walk into

Blogpost

A commercial interior communicates through everyday encounters: the entrance, the route through a room, the surface beneath your hand and the place you choose to sit.

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How materials, layout and light give a brand a physical presence.

For a hotel, that might mean creating a sense of calm on arrival. For a furniture showroom, it might mean giving each collection enough space to be understood. A temporary installation might invite visitors to discover a material from an unfamiliar perspective.

Brand identity helps guide these decisions. References become choices about proportion, colour, texture and light. Those choices need to work together throughout the space.

At Ulis, we approach interior design through both use and atmosphere. We consider what people need to do in a place, how they move through it and what they should remember.

That is where a brand’s identity becomes something people can experience directly.

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Contact

Theresa Webb

Partner and CEO

tw@enable.com

Dianne Russell

Project manager

dr@enable.com