A collection can appear in many places: a catalogue, a campaign, a showroom or a design fair. Each format has its own requirements, while contributing to the same impression of the brand.

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A shared concept connects campaign imagery, presentation and installation design.

Creative direction establishes the idea connecting them.

We begin with the collection’s character. Its forms, materials and references suggest possible settings, moods and compositions. From there, we develop a direction that can carry across different formats.

A material used in an installation might also appear in the campaign imagery. A particular treatment of light might connect a digital scene with a physical display. The expressions can vary while remaining recognisably related.

At Ulis, working across visualization, interiors and installations allows us to consider these connections from the beginning.

The result we work towards is a collection presented with a consistent point of view, wherever people encounter it.

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